Last Updated: February 2025
This Privacy Notice is designed to help you understand how MyOme, Inc. and its affiliates (collectively, “MyOme”, “we”, “us”, or “our”) collect, use, and share your personal information, and to help you understand and exercise your privacy rights.
Separate Terms of Service. This Privacy Notice applies to personal information processed by us, including through our Web sites and Services, as those terms are is defined in the MyOme Terms of Service. This Privacy Notice is not a contract and does not create any contractual rights or obligations. Your use of the Services is governed by the separate MyOme Terms of Service.
Supplemental Notices. MyOme may provide additional privacy notices to individuals at the time we collect their personal information. These additional privacy notices may supplement this Privacy Notice or may apply in lieu of this Privacy Notice.
HIPAA Notice of Privacy Practices. This Privacy Notice does not apply to our processing of “Protected Health Information” as a “Covered Entity” under the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”). Where we act as a “Covered Entity”, our processing of “Protected Health Information” is governed by our HIPAA Notice of Privacy Practices.
Notice Regarding Customer Data. In some cases, our customer or partner (e.g., an employer, public health organization, educational institution, laboratory, or clinician) may enter into a written agreement with us where we process personal information on their behalf through their use of our Services (“Customer Data”). This Privacy Notice does not apply to Customer Data. Our customers’ respective privacy policies govern their collection and use of Customer Data. Our processing of Customer Data is governed by the contracts that we have in place with our customers, not this Privacy Notice. Any questions or requests relating to Customer Data should be directed to our customer.
Changes to our Privacy Notice. We may revise this Privacy Notice from time to time in our sole discretion. If there are any material changes to this Privacy Notice, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Notice if you continue to use our Services after the new Privacy Notice takes effect.
The categories of personal information we collect depend on how you interact with us, our Web Sites and our Services, and the requirements of applicable law. We collect information that you provide to us, information we obtain automatically when you use our Web sites and Services, and information from other sources such as third-party services and organizations, as described below.
We may collect personal information that you provide to us.
We may collect personal information automatically when you use our Web Sites or Services.
Our uses of these Technologies fall into the following general categories:
See Your Privacy Choices and Rights below to understand your choices regarding these Technologies.
Third-Party Services and Sources. We may obtain personal information about you from other sources, including through third-party services and organizations. For example, if you access our Web Sites through a third-party application, such as an app store, a third-party login service, or a social networking site, we may collect personal information about you from that third-party application that you have made available via your privacy settings.
Customers or Other Organizations. We may receive your personal information from MyOme’s customers or other organizations, such as your employer or healthcare provider, in connection with one or more business purposes, including to make our Services available to you.
Other Individuals. Our Web Sites may allow individuals to share personal information about other people. For example, an individual may be able to share personal information about their family member in connection with testing or other Services. In order to share any health information about other individuals with MyOme in connection with receipt of the Services, individuals sharing health information must have the full and express consent of the other individual. MyOme reserves the right to require proof of such consent.
Referrals and Sharing Features. Our Web Sites and Services may offer various tools and functionalities that allow you to provide personal information about your friends through our referral service. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).
Please note that our use of your Protected Health Information is governed by our HIPAA Notice of Privacy Practices, not this section.
We use your personal information for a variety of business purposes, including to provide our Services, for administrative purposes, for research as detailed below, to de-identify and aggregate information, and to market our products and Services, as described below.
We use your information to fulfill our contract with you and provide you with our Services, such as:
We use your information for various administrative purposes, such as:
We will never use your personal information to conduct research without your consent. We may use your personal information to determine your eligibility for research, including medical, clinical, and public health research, and/or to contact you to seek your consent to use or share your personal information for research. You will not be paid for this use.
We may use your personal information to create de-identified and/or aggregated information, such as demographic information, information about health or wellness, or other analyses we create. De-identified and/or aggregated information is not personal information, and we may use and disclose such information in a number of ways, including research, internal analysis, analytics, publications, making de-identified and/or aggregated information available to third parties, and any other legally permissible purposes. We make available a research database that contains anonymized, aggregated genomic, phenotypic, diagnostic, clinical and/or other information. It is intended for research use only, and any use for commercial or other non-research purposes is prohibited. To protect participating individuals’ identities, information is de-identified.
We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law. Some of the ways we market to you include email campaigns, text messages, custom audiences advertising, and “interest-based” or “personalized advertising” including through cross-device tracking. If you have any questions about our marketing practices, you may contact us at any time as set forth in Contact Us below.
We may use personal information for other purposes that will be clearly disclosed to you at the time you provide personal information or with your consent.
We also use your personal information for other purposes as requested by you or as permitted by applicable law.
Please note that our disclosure of your Protected Health Information is governed by our HIPAA Notice of Privacy Practices, not this section.
We may disclose your personal information to third parties for a variety of business purposes, including to provide our Services, to protect us or others, or in the event of a major business transaction such as a merger, sale, or asset transfer, as described below.
The categories of third parties with whom we may share your personal information are described below.
We may access, preserve, and disclose to external parties, any information we store associated with you if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our, or others’ rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity.
If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction, as permitted by law and/or contract.
Your Privacy Choices. The privacy choices you may have about your personal information are determined by applicable law and are described below.
The online advertising industry also provides websites from which you may opt out of receiving targeted ads from data partners and other advertising partners that participate in self-regulatory programs. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.
Please note that you must separately opt out in each browser and on each device.
Your Privacy Rights. In accordance with applicable law, you may have the right to:
If you would like to exercise any of these rights, please contact us as set forth in Contact Us below or as otherwise instructed in the additional privacy notices provided at the time we collect your personal information. We will process such requests in accordance with applicable laws.
We take steps to ensure that your information is treated securely and in accordance with this Privacy Notice. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of personal information.
By using our Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of our Web Sites and Services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Services, by mail, or by sending an email to you.
All information you provide will be stored or hosted on servers in the United States, but you acknowledge that all information processed by us may be accessed outside of the United States. You acknowledge that other countries outside of the United States may have data protection laws that are different from U.S. laws. We endeavor to safeguard your information consistent with the requirements of applicable laws and regulations.
You agree that by providing your biological sample or any information you share with us, you are not violating any export ban or other legal restriction in the country of your residence.
For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.
We store the personal information we collect as described in this Privacy Notice for as long as you use our Services, or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws and regulations.
This Supplemental Notice for California Residents only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA provides California residents with the right to know what categories of personal information MyOme has collected about them, and whether MyOme disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:
| Category of Personal Information Collected by MyOme | Category of Third Parties Personal Information is Disclosed to for a Business Purpose |
|---|---|
| Identifiers |
|
| Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)) |
|
| Protected classification characteristics under California or federal law |
|
| Commercial information |
|
| Biometric information |
|
| Internet or other electronic network activity |
|
| Professional or employment-related information |
|
| Inferences drawn from other personal information to create a profile about a consumer |
|
The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “Personal Information We Collect” and “How We Use Your Personal Information” above, respectively.
“Sales” of Personal Information under the CCPA. For purposes of the CCPA, MyOme does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years.
Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.
Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in Contact Us below for additional instructions.
Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Services.
If you are a California resident and would like to exercise any of your rights under the CCPA, please contact us as set forth in Contact Us below. We will process such requests in accordance with applicable laws.
Refer-a-Friend and Similar Incentive Programs. As described above in “How We Use Your Personal Information” (“Share Content with Friends or Colleagues”), we may offer referral programs or other incentivized data collection programs. For example, we may offer incentives to you such as discounts or promotional items or credit in connection with these programs, wherein you provide your personal information in exchange for a reward, or provide personal information regarding your friends or colleagues (such as their email address) and receive rewards when they sign up to use our Services. (The referred party may also receive rewards for signing up via your referral.) These programs are entirely voluntary and allow us to grow our business and provide additional benefits to you. The value of your personal information to us depends on how you ultimately use our Services, whereas the value of the referred party’s personal information to us depends on whether the referred party ultimately uses our Services. Said value will be reflected in the incentive offered in connection with each program.
De-Identified Information. If we create or receive de-identified information, we will not attempt to re-identify such information, except to comply with applicable laws and regulations.
We do not sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth in Contact Us below.
The Services are not directed to children under 13 (or other age as required by local law), and we do not knowingly collect personal information from children.
If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in Contact Us below. If we become aware that a child has provided us with personal information in violation of applicable law, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child’s account, if applicable.
Third-Party Websites/Applications. The Web Sites may contain links to other websites/applications and other websites/applications may reference or link to our Web Sites . These third-party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen, or approve, and are not responsible for, the privacy practices or content of such other websites or applications. Providing personal information to third-party websites or applications is at your own risk.
Supervisory Authority. If your personal information is subject to the applicable data protection laws of the European Economic Area, Switzerland, the United Kingdom, you have the right to lodge a complaint with the competent supervisory authority if you believe our processing of your personal information violates applicable law.
EEA Data Protection Authorities (DPAs) Swiss Federal Data Protection and Information Commissioner (FDPIC) UK Information Commissioner’s Office (ICO)
MyOme is the controller of the personal information we process under this Privacy Notice.
If you have any questions about our privacy practices or this Privacy Notice, or to exercise your rights as detailed in this Privacy Notice, please contact us at support@myome.com.